Clean

Energy Local

Clean Energy Local website interface re-design was a fun and innovating project that I could be part of. 

Why a Change was Needed?

The awesome Clean Energy Local team gave me the opportunity to help them with a website redesign. Clean Energy Local connects people to local (NY) clean energy products and services such as home energy, transportation, sustainable shopping and food. 

The website was not really connecting with their branding and was lacking readability in some areas, as well as having sections too close to each other and outdated design styles that could make users struggle to engage effectively.

Another rewarding project where my contributions improved the aesthetic appeal and enhanced the website's effectiveness and, I got learn about a market that didn't have the opportunity to participate before.

Enhanced User Engagement

By improving the Clean Energy Local website layout and overtall aesthetics. The new website is now more appealing and will encourage users to explore the site further.

Accesibility Improvements

Redesigining the interface with accesibility in mind by; implementing proper heading structure, using adecuate color contrast (AA WCAG), responsive design and, legible font sizes.

Conversion Rate Increase

A cluttered or confusing interface can lead to high bounce rates and low conversion rates. Thanks to the new website design, the conversion rate increased 15%.

Brand Perception and Trust

The interface of a website plays a significant role in shaping users' perception of the brand, the developed redesign helped align the website's interface with the brand's values, enhancing credibility and fostering trust among users.

Competitive Advantage

The new Clean Energy Local website design provides a seamless and enjoyable user experience that now stands out from competitors and attract more visitors.

Previous Website Design

The following is a prototype showing the Clean Energy Local previous home page design or older interface.

Previous design of the "Combat Climate Change" section

Redesign of the section more aligned with the Clean Energy Local brand

Key Points

The idea was that the Clean Energy Local clients were able to easily understand what were the (4) key points in regards of "carbon footprint" at home and how they could improve it.

Preview of New Pages

The following is a brief review of the different pages that were designed for "Clean Energy Local" such as; Home, Join Us and, others.

Interested in working together? Get in touch!

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